LCD menu boards the modern solution.

LCD menu boards are the modern way forward for any forward thinking QSR (Quick Serve Restaurant), this display amazing images of the meal as well as a description, price and calorie value in a clear way.

Traditional menu displays or LCD menu boards?

Many quick serve restaurants have used in the past the old light box with the printed menu at the front, this was fine when the restaurant does not (or can’t) offer daily or seasonal specials. Unfortunately for these establishments using the light box method as early this year in the USA, a bill was passed that states the calories for each food product has to be displayed in the same size, font and color as the description, resulting in a major change in QSR’s menus where displayed.

The traditional method incurred a lot of delays, for example the time is actually takes to print the menu can be any where from 1 to 4 weeks, then providing there are no spelling errors the menu can be used but without the up sell of selling any type of special.

LCD menu boards

Now this new technology uses high definition (HD) screens that provide a fantastic, clear images of the food with descriptions and the dreaded calorie information, specials can be added to the LCD menu boards simply within a matter of seconds, as well as removing sold out specials too.

The initial costs are comparable to the light boxes, however these LCD menu boards provide a contemporary look and feel to the quick serve restaurant and will increase any establishments brand, this is why the likes of Wendy’s are deploying them. But the cost savings and up sell opportunities are huge, here a restaurant could offer a Christmas meal, or a Thanksgiving meal deal on the lead up to the Holidays, or they could offer a daily special that has been created with the local available produce that is abundant, fresh and low cost making a higher profit.

LCD menu boards – content updates

This is thought to be difficult, but even individuals with little computer experience can create an attractive digital menu with some special digital menu board software within 15 minutes. Using this software is simple just click the location where the image is to appear and find the image on the computer and type the description and you are done.

Then the content needs to be added to the LCD menu boards media player, some have basic media players that are built into the board these have to be updated manually so can take time, however for a few dollars more a networked solution is available, so the content can be updated using either a wired or wireless connection. Now no matter what your budget you can offer LCD menu boards to display your meals in a way that engage with customers, reduce queue lines whilst increasing profits.

LCD Enclosure USA produce a range of digital signage enclosures as well as supplying a wide range of LCD menu boards.

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Digital signage hardware, LCD menu boards by admin