Quick Serve Restaurants & Digital Menu Boards
Digital menu boards and QSR’s.
It is apparent that the digital signage industry is being used through digital menu boards in the quick serve industry, discover how a digital menu board can help QSR’s.
The design of any quick serve restaurant has to be modern to attract the clientele with the funds to frequent these restaurants, to do this owners and operators of quick serve restaurants are now using various digital signage solutions to entertain and interact with the customers during their visit.
Digital menu boards
Digital menu boards are ensuring most US fast food restaurants are displaying the correct calorific values for each meal or food item, so that they can comply with the new big to combat obesity. These too can also be seen in outlets such as McDonald’s in the UK, on the screens above the checkouts.
Not limited to displaying the food menu, these diverse electronic players also allows clients to use them to leave feedback on the quality of service and food quality from the restaurant.
QSR’s initially looked at the cheaper end of the digital menu boards before committing to the network enabled solutions that they are currently using, these restaurants such as Wendy’s discovered that the time saving using a networked digital menu board was more cost effective than having a member of staff remembering to update the content on a daily or weekly basis. So all the ads and menu’s can be updated from one central location throughout the chain of outlets. This control also gave the management to geographically target consumers with special meal deals.
Not limited to digital menu boards
Some restaurants are installing table digital signage, these can be used and controlled by smart-phones so that customers can interact with them whilst they are waiting for their meal or even while they are eating. Some digital menu boards that are built into tables have a touch screen much like an iPhone screen.
Digital menu boards outdoors
Some restaurants want to deploy digital menu boards outdoors, as you can imagine a standard digital menu board that is designed for indoor use will not last very long outside, left to the unpredictable climate.
Some companies look at putting a digital menu board into an enclosure, this can be done successfully in an outdoor digital signage totem solution, this is designed for temperature zones from -20 to 60 degrees Celsius. An alternative is to use a specifically designed outdoor digital menu board, these incorporate a sealed screen so the weather cannot damage the display or the media player.
