Digital menu board is one of the innovative ways to advertise and promote any product or services. This solution of advertising is used by airports, restaurants, and other businesses. It is an effective way of reaching out to the masses using latest technology. This new and advanced technology is available for both indoor and outdoor use. If you want to boost your sales without affecting your budget to do the same, you can easily think to opt for indoor digital menu board.

Indoor digital menu board: An Overview.

As the name suggests these indoor digital menu boards are used for indoors. This could be used in places like restaurants and airports. For example, in the past, when there was a special meal for the day, restaurant owners would always write it on a certain blackboard. Then there was the use of printed menus. However, as times have changed, people have embraced technology and started using the digital boards. Thus, you will find quite a number of restaurants advertising their special meal on a digital menu board.

These boards can be mounted either in the portrait or landscape mode. These latest additions in the electronic industry are also cost effective. In fact, you will get cost effective indoor digital menu board solutions for you business uses. They are also safe to use and durable. And all these qualities establish the fact that digital menu board is the perfect solutions for your indoor advertisement.

Digital Menu Board- Use the Latest Technology.

These digital menu boards have a media player and a screen. A memory card can be inserted to the media player, which stores the ads. To produce updated ads, you should keep updating the memory card with the new ads that have been made. One can use a USB flash driver or can easily overwrite the information that already exists.

The digital menu boards have different sizes. The smallest board is about 26 inches while the largest can be around 65 inches. Depending on the audience you want to reach and how you intend to use the signage board, you can purchase the one that you want.

Network digital menu board is a new trend that is becoming popular with many businesses that want to advertise their services and products. One of the great things about this way of advertising is that updates are done over the internet. The hard drive that stores the adverts can store up to 250GB of data. This is an amazing way of advertising. Many of the fast food companies have decided to use this way of advertising so that they keep updating people about their meals.

So, it can be said that digital menu boards are the choice of the time and a great way of advertising in a cost effective manner.

We make LCD enclosures for outdoor protection as well as providing digital menu board solutions.

Advertising by conventional methods can be helpful in taking your business forward, but interactive advertising kiosks can fetch even better results. Technological advances and decreasing price have made this gadget extremely desirable in terms of profitability and visibility. Since multimedia technology has developed with leaps and bounce this medium has proved to be extremely viable in promotional campaign and advertisements. The objective of any ad campaign is to reach out to the target audience and spread awareness regarding a product or services. Traditional advertising in a way is not interactive in nature and two way communications is not possible. This short coming to a large has been minimized in Interactive advertising Kiosks.

Advertise Smartly By Interactive Advertising Kiosks.

Touch screen advertising kiosks gives a unique experience to their users who find it to be extremely user friendly and non intimidating. Trades shows and fairs, regularly, deploy Interactive advertising Kiosks to help visitors find the product details and other information they are seeking. Many popular brands have used the Touchscreen advertising Kiosks to bring their product details forward, and encourage people to participate in various promotional campaigns through interesting gaming sessions. This technology not only provides a great getaway for people waiting to catch a flight or train, but also serves the purpose of information access point. Interactive nature of this program allows user to get detailed information they are seeking while attending their queries and doubts.

Interactive Advertising Kiosks Help To Expand Business.

Installation and Management of these interactive advertising kiosks has become extremely cost effective, making it a good investment option. Banks and financial institutions have been greatly benefited by the internet connectivity that has enhanced their services. Banks and financial institutions have been able to expand their business through these interactive kiosks and other sectors are also not far behind. During the initial years of development each kiosk had to be manually updated and managed, which was not at all convenient but with increased bandwidth these extreme end machinery can be operated from centrally located control rooms.

Shopping malls and airports and railways stations, which are frequently by people, provide a perfect locale for promotional activities, these interactive advertising kiosks can be made even more interesting and interactive by various programs that allows users to participate in some game or lucky draw events. Business opportunities can be expanded and new avenues can open up if this technology is brought to good use. Software development has led to many path-breaking developments in the interactive kiosks which started as simple vending machine has now developed into a fully developed technology that incorporates all the attributes of vending machine, information desk, powered by internet. Touch screen advertising is definitely going to rule the advertising industry for many years to come; interactive advertising kiosks are definitely going to stay.

We manufacture a wide range of protective LCD enclosure solutions as well as supplying interactive advertising kiosks.

Digital interactive media advertising solutions are becoming very popular especially for the London 2012 Olympics. Learn how digital interactive media advertising solutions are used.

Indoor solutions for digital interactive media advertising.

In many locations, such as restaurants and bars are using digital interactive media advertising hardware and these can range from simple wall mounted digital posters, digital menu boards for QSR menu advertising to floor standing way finding solutions.

Now during the London 2012 Olympics, floor standing units will be used for way finding so visitors are directed to the events and throughout the Olympic park ensuring that whoever visits has a memorable time. These way finding solutions have an interactive screen and an internal hard drive that runs the digital interactive media advertising.

Digital interactive media advertising are also used in the form of digital noticeboards, to customers can check a menu in their own native language, simply by touching the flag that is linked to the language.

Outdoor solutions for digital interactive media advertising.

Outdoor solutions include outdoor digital signage totem units that are used to display digital interactive media advertising in the form of videos, images and audio. Outdoor digital menu board enclosures are used to protect digital menu boards outdoors in placing that on the main route to the Olympic village. But some pubs are using outdoor LCD enclosures as these are a cost effective method for putting an LCD outdoors.

Technology used for digital interactive media advertising.

Most technology used in digital interactive media advertising comprises of a large display and some kind of media player, this can be a very basic USB media player, a network enabled media player or a small PC that will run all the content on the screen in 1080p high definition. These have been previously thought of as a very expensive investment and only available to very large corporations, but not any longer as the solutions that house the hardware such as the outdoor LCD enclosures and the outdoor digital signage totem units are made to provide a weatherproof case. They protect from rain, snow and even sand.

LCD Enclosure USA manufacture a large range of LCD enclosures as well as supplying digital interactive media advertising solutions.

Non loop TV enclosure solutions or sloping top TV enclosure are used to protect the hardware in mental health units and prisons as well as protecting the patients or prisoners.

Sizes of non-loop TV enclosure.

non loop TV enclosure

These non loop TV enclosure solutions are available to fit most size of screens from 17” up to a massive 55” screen, but the most popular sizes are 36” and 46” this allows the screens to be located into viewing areas in a psychiatric unit where the patients can meet and watch TV together.

Obviously, the larger the screen the more people can watch it without having to limit the number of patients that are allowed to view the TV.

Construction of a non loop TV enclosure.

Constructed from heavy gauge mild steel, the non loop TV enclosure is then powder coated in either white or black for indoor use and the unit is secured to the wall using anchor bolts. The TV is fitted to the internal mounting frame inside and secured into position and then the door is locked with the two high security door locks. The viewing window is made from 6mm thick Lexan that has an anti-reflective coating on it to prevent reflections – to the screen can be seen when in sunlight.

Why the high security for the non loop TV enclosure?

Some people ask why it is necessary to have such high security on a TV enclosure, the simple answer is that the patients or prisons are in our care and we have a duty of care to protect them from harming themselves.

If they had access to the TV, they could potentially smash the screen and use the broken screen as a weapon, but by putting the TV into a non loop TV enclosure it stops access to the screen and the sloping sided of the enclosure prevent people from wrapping blankets etc round them and harming themselves.

Locations that use non loop TV enclosure solutions.

These have been deployed in over 30 psychiatric units in New York state alone, and a total of 73 mental health units across the USA and Canada, with successful deployments in Australia and Europe. So if you need to put a TV into an area that could potentially harm patients you now know the solution.

LCD Enclosure USA manufacture a range of LCD enclosures including non loop TV enclosure solutions.

QSR digital menus are being deployed in both the Europe and the USA to promote healthier eating, so customers can make an informed decision about the food they buy at Quick Serve Restaurants.
This type of advertising or marketing uses high definition LCD screens, connected to these digital signage displays is a media player that holds the ads or information and it rotates the information so the screen is promoting new, healthier food options. The content can be updated depending on the technology used: either manually or remotely using the Internet.

QSR digital menus sizes.

Example of QSR digital menus

Now depending on the wow factor required the screens are available in sizes 32”, 40”, 46” and 55” these screens can be mounted in either landscape or portrait position. These allow QSR’s to promote their menu in a unique, dynamic way whilst at the same time providing information such as how many calories are in each meal deal.

Controlling the QSR digital menus.

This is done either using a standalone USB media player that has been designed, developed and manufactured for this application and the content is updated manually, this is ideal when the content rarely changes and is the most cost effective solution!

The other option is perfect for a chain of Quick Serve Restaurants, as the administrator of the digital signage network can update the content and at the same time maintain the corporate identity of the company and brand. Using a network connection, this can be either a wireless or hard wired connection and uses a browser style window to drag and drop the content.

Functions of a media player when used as QSR digital menus

USB media player- this is the most basic unit, yet it comes packed with features, such as scheduling, powering on and off, scrolling text and even the ability to display weather forecast.

Scheduling content.

Content is the placed on the memory card and using the remote control the time is set when the screen will power on and then at the end of the day it will power off, if you require different.

Ads to run for breakfast, lunch and dinner are set to display using the scheduling function, just enter the time when the content needs to change and it is done.

Network media player used as part of QSR digital menus.

These work much as the USB version above, but with the exception that the content can be controlled in more depth, with the advantage that the entire is updated with one click of the mouse and if the network is a global one, this saves hundreds of man hours every time content is updated. These QSR digital menus can also be cost effective and have a fast ROI.

We manufacture a range of outdoor LCD enclosures as well as supplying QSR digital menus.

Typical digital menu boards

Digital Menu Boards are popping up everywhere! They capture an audience’s attention with their dynamic, enigmatic and vibrant software, displaying a product or service in a unique way. Although much credit goes to the way the software is written, it is the electronic digital menu board which gives a business the competitive edge in a cut-throat market. Companies and advertisers alike are looking for more innovative ways of promoting merchandise or a service, so the key to this ever evolving world of digital marketing is finding a niche way of advertising.

You will have passed umpteen digital menu boards on your way into work: the train station, hotel entrance, inside a bus, in a kiosk on the pavement – many places are being utilized to accommodate an LCD screen. These screens are industrial grade and not of a domestic quality as the environmental effects give totally different properties. Each customized software package for marketing is pertinent to a specific target audience, yet the flexibility and adaptability is amazing.

Digital menu boards layouts

Although the initial outlay may be a significant amount, there are ways of recouping some of this cost. Certain states in America are actively encouraging businesses to join the growing trend of advertising on digital menu boards, by offering grants and tax incentives. Once the digital menu board has been purchased, the cost can be offset against additional advertisers who would find it profitable to ‘rent’ space. So the profit is two-fold: – profit from the initial marketing strategy and secondly from a ‘sister/partner’ company, or associate who will pay for the privilege of creating its own additional, advertising scheme run via your digital menu board.

Promoting a company using digital menu boards.

Digital menu boards can promote a business in numerous ways, from influencing customer behavior at the cash tills or check-out (POS), endorsing your brand and highlighting its advantages over another, scheduling a promotion, for example: a restaurants’ special offer during off peak times, through to maximizing a premises’ signage whilst escalating up-selling and cross-selling prospects.

LCD Enclosure USA manufacture LCD enclosures that are used to protect digital menu boards outside.

Outdoor digital signage is now being used to enforce no smoking areas in New York State Parks, as the State parks and historic sites should be clean and a healthy place for visitors and locals to visit.

How is outdoor digital signage being used?

Example of an outdoor digital signage solution

The outdoor digital signage solutions include a range of outdoor LCD enclosures as well as floor standing, outdoor digital signage totem units, this unit protect the screens from potential physical abuse and allows the parks and recreational department market to users of the historic and natural sites they have. The hardware incorporates an internal media player that runs content from the memory card and displays the ads on the screens around the sites.

The ads displayed highlight the issues of littering and the effects of second hand smoke, this in turn cuts down on the amount of litter that is left from empty cigarette packets to discarded cigarette butts and the parks department makes for a healthier environment.

Outdoor digital signage used for designated smoking areas.

Once thing is certain that it would be impossible to enforce the no smoking ban in outdoor areas, so the parks department have set aside areas that smokers can go for their “fix”, so that their actions will not affect others who prefer not to smoke.
However park staff will inform violators of their of the smoking ban and for repeat offenders they will be reported to the State Park police who will site them with disorderly conduct and will be subjected to a fine or even a criminal conviction.

Spring is the launch for the outdoor digital signage deployment.

Locations that have been designated for non-smoking, will be deploying outdoor LCD enclosures and outdoor digital signage totem units in spring to ensure the hardware and systems are in place to educate the visitors of the park of the new laws and what is expected of them and their social responsibility.
The solutions vary in size from 26” to 55” but the media players are all USB based solutions that load content from a 2GB memory card, these are updated manually as and when required, but the program is set to run from spring through to fall.

We offer a range of outdoor solutions including our portrait flat panel enclosure as part of our outdoor digital signage solutions.

Outdoor advertising screens are becoming popular in our retail high streets, the various types range from outdoor digital signage totem units to outdoor interactive kiosks, so let us look at the various kinds and solutions they provide.

Outdoor digital signage totem is an outdoor advertising screens.

Example of outdoor advertising screens

An outdoor digital signage totem is an outdoor advertising screen that the screen can be in either landscape or portrait location and are available with or without the electronic devices for the digital signage.

These units range for larger sizes of screens such as 46” to 65” with the outdoor advertising screens providing the main focus for anyone walking down the high street and getting all the attention they need to convert the viewer to a customer.

Outdoor advertising kiosk for outdoor advertising screens.

These outdoor advertising kiosks are available in portrait only and as the above unit, they come with a network enabled media player for a central location can update the digital signage network that they are part of.

Outdoor interactive kiosks.

Outdoor interactive kiosks are similar to the above advertising kiosks, with the exception that the viewing window is available in different technologies such as IR (infra-red) and SAW (Surface Acoustic Wave). Let us first look at the different solutions.

Infra-red – These screens have a layer of infra-red beams running through the panel face and when anyone touches the screen t breaks the grid created by the infra-red beams and thus acts as a cursor on the outdoor advertising screens.

SAW Technology – Similar to infra-red but the window has a grid and when a touch is detected it breaks an acoustic wave in the panel and the finger acts as a cursor.

Outdoor advertising screens.

These advertising screens are growing in demand and even local government offices are deploying them in high footfall areas and then selling advertising space on them to local businesses. Sizes range from a tiny 26” screen to a massive 65” solution, but the larger the screen the more successful the advertising campaign is. The smaller screen unit has components for storing brochures and can be used with the aid of a webcam to record the people who use the hardware and what exactly they are interested in.

LCD Enclosure USA manufacture a range of outdoor LCD enclosures, as well as supplying outdoor advertising screens.

A digital signage display is the most recent technology improvement in the flat panel high-resolution electronic display device industry.

How digital signage display solutions work.

A digital signage display may or may not have a built in media player, the media player stores the ads in formats of images, video and even audio files. The player is connected to the digital signage display and the ads are then controlled using a remote control for the display. They can be arranged to display at different times of the day, different ads, this is particularly useful for QSR and fast food restaurants.

Types of digital signage displays.

Example of digital signage display

These digital signage displays are deployed in many locations from airport concessions (small outlets based in an airport) that use up to 55″ digital posters that rotates ads throughout the day to passing travelers, resulting in an uplift in sales for the products the companies offer.

In restaurants they are deploying digital signage displays to break the boredom for customers who are waiting in line for a table, the LCD advertising screens are used here for time warping (this is when the actual wait time appears to be less than the real time waited). Here ads can be spun three times per day, to promote the specials for breakfast, lunch and dinner and this helps the restaurant to boost profits as the specials are usually over stocked food items or seasoned local produce that is bountiful.

Outdoor digital signage totem solutions provide the above solutions for advertisers but outdoors, allowing regular hardware to be used rather than specialized outdoor hardware that increases the initial investment.

Costs for digital signage displays.

The costs for the displays can range from a few hundred dollars to several thousand dollars depending on the size of screen and if the product is to be used indoors or out. Some solutions offer the ability to engage with consumers through a touch screen kiosk and these can even record the results.

Size of digital signage displays.

These are available in sizes that vary from 26″ to 108″ and as you can expect the larger size digital signage display have a much higher price tag. As you can see there is a digital signage display solution for everyone at a price that every business can afford, are you now considering to deploy digital signage displays?

LCD Enclosure USA manufacture a wide range of LCD enclosures that includes their portrait flat panel enclosure to protect digital signage display solutions.

Digital signage is growing rapidly and with the introduction of a portrait flat panel enclosure, the group will surely increase and be in more locations.

When to use a portrait flat panel enclosure.

As with all advertising media it has to be in a high foot fall area to attain any real value to the advertisers and one of the main drawbacks when deploying digital signage can be the location that the sign is to be located. With many organizations deciding that they would like to use a floor standing unit but just do not have the floor space.

Now the portrait flat panel enclosure provides the solutions, as the key feature of the floor standing kiosks is that the screen is in portrait rather than landscape and to separate themselves from other advertisers who use landscape signage they tend to use portrait as it can boost advertising results.

How to use portrait flat panel enclosure units.

It does not matter if the digital signage solution is going outdoors or indoors, these portrait flat panel enclosure units will protect them, as they are bolted to the wall, then the hardware is added to the media player mount plate and the adjustable VESA mount for the screens in (portrait). The cooling systems thermostats are set and the unit is locked ready to go.

Now if the units are to installed outdoors the portrait flat panel enclosure comes complete with a thermostatic heater and toughened, safety glass that has an anti reflective coating.

In both instances the portrait flat panel enclosure is locked with high security locks, preventing unauthorized access. Cables are fed into the rear of the enclosure through a cable access panel.

Were to use portrait flat panel enclosure units?

Any location can use this kind of protection, from college gyms for the protection from the stray basketball to the outdoor digital menu board for the QSR near the University entrance. Even car lots are deploying these units to provide way finding solutions for local advertisers, making the solution geographically targeted.

Unlike anything else on the market, the portrait flat panel enclosure will be there to protect the hardware for the next decade if installed correctly.

We manufacture a range of outdoor digital signage enclosures as well as our own portrait flat panel enclosure.